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“Pretend play during childhood is associated with enhanced development, particularly in cognitive, social, and language skills. The Meemzy Magic sensory kits offer an awesome opportunity for pretend play for children! These thoughtfully designed kits, which, among other things, consider diversity and sustainability, seem like a fantastic option for facilitating imaginative play!”

– Dr. Sarah Hope Lincoln, Ph.D. in Psychology from Harvard University with a specialty in Child Psychology


Our kits are lovingly created to provide children the opportunity to actively use their senses during play. This type of experience has been scientifically shown to improve a child’s cognitive and physical abilities.

What is a Sensory Kit?

    Sensory kits are the must-have toy for toddlers and children, designed to encourage learning through creativity, curiosity, and problem-solving. They feature a range of items, made of various materials or that have an array of uses, for children to explore independently.

    There are many benefits of sensory play, for both tots and their parents! Non-restrictive play assists with cognitive growth, language development, and motor skills. While parents enjoy peace of mind, thanks to safe and sustainable toys that offer guilt-free entertainment.

    With a themed sensory kit from Meemzy Magic, open-ended play is always within arms reach!

    The top 5 benefits of sensory play


    • Research shows that sensory play builds nerve connections in the brain’s pathways, which leads to the child’s ability to complete more complex learning tasks.
    • Sensory play supports language development, cognitive growth, fine and gross motor skills, problem-solving skills, and social interaction.
    • This type of play aids in developing and enhancing memory
    • Sensory play is great for calming an anxious or frustrated child
    • This helps children learn sensory attributes (hot, cold, sticky, dry)



    No wasted time trying to create magical DIY sensory experiences. Your child can open the box and go right into play mode! Easily store the kits so you always have a cache of fun on hand!

    Guilt-free entertainment

    Easily set up your child with this fun, engaging and beneficial experience so you can get things checked off your list or get a bit of you time!

    Diversity & INCLUSION

    We believe representation matters. Any of our kits that contain people figures will include a skin tones that help every child feel loved and represented.


    Creating sensory kits with significantly less plastic waste is a driving force in our business.  Our storage boxes are made from bamboo, our characters are primarily wood and our extras include as many natural substances as possible. 

    The top 5 benefits to parents


    • Peace of mind knowing you’re offering your child an engaging and beneficial experience.
    • Reduced mental load. You can come home from work, pull out a kit, and immediately have a fun and interactive experience with your child.
    • The perfect way to show children we care about them by offering them some playtime together with something new.
    • A great indoor activity for hours of play on a rainy day.
    • Less plastic mess. Our kits are easy setup, easy cleanup, and tons of fun in the middle!

    What Parents Are Saying

    “OMG, I had to drag my kids away from these toys to get them to bed on time. They were playing so much longer than I anticipated. They were mesmerized!”

    “They are literally MAGICAL. I looooove the mermaid Under the Sea kit!! If you want a fun and unique gift, check it out!!!”

    “I feel that a lot of the toys don’t let them have the imagination and creativity that these do. These kits just allow them to create all sorts of worlds and anything can happen.”

    Removing the stress to make room for the magic

    “When our daughter, Claire, was born, we were dazed and confused. We had to focus on the things that had to get done. Once Meems (grandma) came to visit, we were finally able to slow down and notice the magical moments happening right under our noses. Perhaps it’s the perspective, the experience, or just the sleep that grandmas visits provide that helps highlight just how fun and whimsical childhood can be! Meemzy Magic is our attempt at bringing those fun, magical moments to you and your family.”

    – Jennifer Stalley Crenshaw, Founder of Meemzy Magic

    santa village sensory play kit
    Overhead photo of dinosaur sensory toy kit including wooden dinosaur toys, play dough and clay, dinosaur cookie cutters, pipe cleaners, sea shells, crystal mushrooms, jade egg, fossil toys, prehistoric leaves made of wildflower seed paper
    A child playing with colored dough, wooden peg dolls, and a sparkly cut out star.


    Sign up now to download our DIY guide to 5 easy sensory activities you can do NOW while you wait for your kit to arrive!